There’s something about walking into a casino that is uniquely exciting. You get to see a lot of people strutting their stuff and trying their luck at the slots or the tables. While they may all have different goals and intentions, most of them are there to have a good time. With music blaring, coins clinking and lights flashing it’s hard to not feel excited. But that’s not the only reason casinos are so appealing – they’ve actually been cleverly designed to manipulate people into spending more time in the building and playing more games.
Unlike most epic crime dramas that only scratch the surface of Vegas’ dark past, Scorsese’s Casino digs deep and lays bare an intricate web of corruption that ran through Las Vegas in the ’70s. It was an era when the city’s mob had tendrils reaching into local politicians, the Teamsters union, and even Midwest mafia based out of Kansas City.
As a result, Casino’s depiction of the glitzy world of organized crime feels more authentic and believable than most other movies that have been made about gambling hotspots. It’s not surprising that Casino has become the benchmark for other movies to try and replicate its style of filmmaking.
There is more to casinos than just the games, though, and casino marketing needs to look beyond the gaming floor to show the full range of what the casino has to offer. It’s important to think about the other events, amenities, and attractions that can draw in a variety of different types of guests – like food, spa and event offerings, and other unique selling points.