The word casino is synonymous with a place where people go to gamble and try their luck at games of chance. It’s a place where champagne glasses clink and the buzz of excitement surrounds everyone as they attempt to make their fortune with a spin of the wheel or the roll of the dice. There are tables of people trying their hand at card games, a wide array of slot machines and the ever popular roulette. There’s no telling when your luck will strike, but that doesn’t stop people from coming back again and again.
Many casinos use a variety of marketing strategies to attract their target audience, including offering a rewards program, social media promotions and proximity-based marketing such as beacons. However, a key factor in attracting new visitors is building trust with consumers, and this can be done by encouraging guests to share their positive experiences online.
Casino is one of Martin Scorsese’s best films, a riveting crime drama about the nexus of corruption and gambling in Sin City. Robert De Niro is a revelation as the mob boss Ace Ventura, and Sharon Stone delivers a heart-pounding performance as Ginger McKenna. The film also includes some truly hellacious violence, from a torture-by-vice sequence featuring a popped eyeball to a sound-designed baseball bat beating, but Scorsese’s masterful editing keeps Casino lean and mean throughout.
Casino is a fascinating look at the darker side of the gambling industry and an important reminder that, even though the houses always win, gambling is not just about money; it’s about winning the hearts of millions of people a day who walk into casinos believing they too will become rich in a few minutes.