For marketers, understanding casino demographics is a critical first step in targeting their audience. However, age, income, education, and other demographic data provide only part of the picture. It’s equally important to understand what these audiences are looking for, what pain points they have, and why they are visiting a casino.
For example, if a demographic reveals that a certain group of people are likely to spend 80% of their time playing slot machines and video games in your casino, you may need to think about adding more immersive experiences. Alternatively, you might want to consider offering new ways for players to interact with the casino environment using virtual reality and augmented reality.
In addition to the dazzling lights, joyous music, and slick, opulent interiors of casinos, many of them also waft scented oils through their ventilation systems in order to make gamblers feel comfortable. This euphoric atmosphere is designed to keep gamblers on the premises longer and to encourage them to continue spending their money. It’s not hard to see why a near-miss or a big win can have such an effect on people.
While other Las Vegas movies glamorize the city and its past ties with organized crime, Casino is a frank look at the seedy underbelly of gambling and the way it draws in corrupt officials, mobster families, and even innocent bystanders. At nearly three hours, it’s one of Scorsese’s longest films, but it never lags or runs out of steam.