Whether they’re strutting with confidence and expecting to win big or attempting to win back what they lost on their last round, casino patrons generally have one thing in common – they’re there to have a good time. With music blaring, champagne glasses clinking and locals and tourists mingling, casinos create an environment where good vibes are all but guaranteed.
This euphoric atmosphere is manufactured. Casinos waft scented oils throughout their ventilation systems to make guests feel as though they’re walking into an oasis. They play soothing music to keep customers occupied, and they program slot machines to use near-misses as a way to draw players back for more.
Casinos also invest a lot of time, effort and money in security to deter cheating, theft and fraud. Elaborate surveillance systems offer a high-tech “eye-in-the-sky” that lets staff monitor every table, window and doorway. The cameras can even be shifted to focus on suspicious patrons by staff in a separate room full of banks of security monitors.
The opulent trappings of a casino – restaurants, free drinks and stage shows – may add to the overall experience, but gambling is essentially a game of chance. As such, a casino’s marketing needs to focus on the core product. Identifying the unique offerings and amenities of your casino can help you target specific groups of people and boost your brand’s reputation. For example, a casino might be the perfect place to host a wedding, business meeting or bachelorette party, so it should promote its events and catering services in addition to its gaming offerings.